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“Crypto.com has been an official UFC partner for less than a year, and I’m telling you they are already one of the best partners we’ve ever had,” said UFC President Dana White. “They’re constantly coming up with new ideas about how we can work together to connect with the fans. This new Fan Bonus of the Night is an awesome way to get fans more engaged in our events.” Ufc cryptocom The site will receive a huge marketing boost through UFC, as its logo will be featured on not only the fight kits, but also on the Octagon canvas at UFC pay-per-view events and as part of Dana White's Contender Series.

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Furthermore, the sponsorship deal means that Crypto.com is now a part of UFC’s newly created sponsorship category, “Cryptocurrency Platform Partner.” Advertise With Us UFC announced Wednesday that it reached an agreement with Crypto.com to be its new official fight kit partner.

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Crypto . com is now UFC’s first-ever global “Official Fight Kit Partner,” per a release. Crypto . com will have their branding on UFC uniforms worn by fighters, as well as uniforms worn by cornermen/women. Related UFC fighters won't be paid directly from the deal, a source told ESPN, though the athletes can negotiate individual deals with Crypto.com as paid brand ambassadors.

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Prior to that deal fighters were permitted to include personal sponsors on their fight attire and banners, so long as those companies paid the UFC upwards of $50,000. Thanks for signing up! Crypto Hack Volumes Fell by More Than 50% in 2023: TRM Labs